Insights into


Welcome to our industry insights page. Our mission is to keep you ahead of the curve. Get privileged access to our annual Trend Reports and ongoing research, including competitive landscaping, online listening and growth hacking. Keep your concepts fresh with our sensory insights and innovations!

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IND Industry Homepage 10
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New vegan whipping agent: Kievit® Vana-Monte V98
New vegan whipping agent: Kievit® Vana-Monte V98

Our portfolio of vegan whipping agents overcomes the technical challenge of delivering delicious foods and beverages with a plant-based label. We promise the same premium taste - without compromise!

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Premium indulgent cheesecake
Premium indulgent cheesecake

Anticipating rising demand for premium cheesecake, and in line with the 'true indulgence’ trend, leading bakery experts Zeelandia and FrieslandCampina joined forces to craft The New Cheesecake, a high-end alternative to the traditional New York cheesecake.

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Lamination with different types of butter
Lamination with different types of butters

Butter is not just butter. All types of butter have their own characteristics and specific benefits. In this video, our Bakery Technologist Ben Haagsma explains the characteristics of different types of butter, and demonstrates the differences in the application of laminated dough.

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2022 Trend Report
2022 Trend Report: Trends in Tasty Treats

Maintain your market lead and give yourself a head start over your competitors – delve into the most important trends for 2022. Our Trend Report is the result of our unique and ongoing research. It’s packed with unmissable consumers insights, fascinating facts and delicious applications.