Partnerships & Innovation

We stop at nothing to serve winning innovations to the world. Experience the power of partnership with support at each of the three steps of a successful product launch from discovering to creation and validation. We offer a unique combination of peer-to-peer collaboration, wide-ranging services and a proven track record in bringing fresh ideas to the table.

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Insights & Ideas

We’re known for coming up with fresh ideas that redefine the market. But we don’t just innovate for the sake of it: our ongoing research into the trends of the future means we have a finger on the pulse of what your customers need. We actively listen to the market, and identify gaps and opportunities so that we can support you to be the number one in your market.

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Concepting & prototyping

Once we’ve spotted an opportunity in the market, it’s time to come up with winning concepts and prototypes. We have a large array of turnkey recipes we can draw on, and our team loves nothing more than getting to work in our full-scale development kitchens where we can replicate the end consumer experience. This stage is all about demos, recipe development and tasting sessions.

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Validation

The success of your products ultimately comes down to consumer response, and you need to confident of a positive reception. As well as consumer and sensory panels, we apply sophisticated techniques such as growth hacking to quickly gain invaluable feedback from your target audience. We’re passionate about making your new product a success all the way from initial research to results. We can help you to tweak ingredients to fine-tune functionality, target your marketing and get your labelling on-message. All the testing and validation we do is exclusive to you, your products and your specific market.

Benefit from a unique way of working

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Experience our refreshingly inventive approach to innovation and development.
Inventive approach
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We collaborate in the way that best suits you and gets results.
Collaboration
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Work with a dedicated team with a real passion for food.
Passion for food

Innovations to inspire you

Our mission is to keep you ahead of the curve. Get privileged access to our annual Trend Reports and ongoing research, including competitive landscaping, online listening and growth hacking. Keep your concepts fresh with our sensory insights and innovations!

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Premium indulgent cheesecake

Anticipating rising demand for premium cheesecake, and in line with the 'true indulgence’ trend, leading bakery experts Zeelandia and FrieslandCampina joined forces to craft The New Cheesecake, a high-end alternative to the traditional New York cheesecake.

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Vana Monte

Our Kievit® Vana-Monte whipping agents range promises easy processes and instant, lasting aeration across all your bakery applications. Perfect your pastries and add (vegan) volume to your toppings, crème Chantilly, bakery creams, indulgent ice creams, mousses and more.